Digital Marketing – Strategy, Ads & Analytics
Master the core frameworks, channels and measurement skills needed to plan strategy, run paid campaigns and turn marketing data into insights that grow a business.
About This Course
This program is focused on the three pillars of modern digital marketing: clear strategy, high‑impact ads and data‑driven analytics. You’ll learn how to design campaigns starting from business goals, select the right channels and budgets, and measure success using the right KPIs.
Through guided projects you will research audiences and keywords, build Google & Meta ad campaigns, design reports in GA4, and present your findings as a marketing performance review – just like you would in a real company.
Syllabus Covered
Module 1
Strategy & Planning
- Understanding the business model & north‑star metric
- Customer personas, JTBD (jobs‑to‑be‑done) & journeys
- Channel selection & media planning
- Goal setting (OKRs), KPIs & budgeting
- Campaign briefs & hypothesis‑driven planning
Module 2
Search & Social Ads
- Google Ads: keyword research & match types
- Writing high‑intent ad copy & using extensions
- Meta Ads: audiences, creatives & placements
- Structuring campaigns for testing & scaling
- Reading ad dashboards: CTR, CPC, CPA, ROAS
Module 3
Measurement & Analytics
- Implementing UTM tags & tracking plans
- Google Analytics 4: events, conversions & funnels
- Attribution basics & reading multi‑channel reports
- Building weekly performance dashboards
- Turning data into insights & next‑step recommendations
Module 4
Optimization & Capstone Project
- A/B testing on ads, landing pages & emails
- Scaling winners, pausing under‑performers
- Creating an executive campaign review deck
- Capstone: full strategy, ads & analytics case‑study
- Interview prep & how to present your campaigns
Top Companies Hiring for Performance & Growth Marketing
Strategy, ads and analytics skills are used by marketing teams at fast‑growing startups and global brands.
What You Will Achieve in This Strategy, Ads & Analytics Program
Think like a growth marketer, execute like a performance specialist and report like an analyst.
Strategic Clarity
Always link campaigns back to business goals, segments and the overall growth model.
Ad Account Mastery
Confidently structure and optimize search and social accounts for testing and scaling.
Analytics Fluency
Read GA4 and ad manager reports, build dashboards and know which metrics really matter.
Experimentation Mindset
Design A/B tests, interpret results and roll learnings into the next iteration of your campaigns.
Case‑Study Portfolio
Document your campaigns as case‑studies you can share with hiring managers and clients.
Mentor Feedback
Receive detailed comments on strategy decks, ad setups and analytics reports.
Tools & Platforms You Will Use
Work inside real dashboards used by marketing teams worldwide.
Google Ads
Google Analytics 4
Meta (Facebook/Instagram) Ads
LinkedIn Campaign Manager
Mailchimp / Email Tools
Canva (Creatives)
Roles & Learning Journey
See how this course maps to performance and growth marketing roles and how your skills evolve.
Channel Toolset
Use Google Ads, Meta Ads and GA4 together to run measurable, multi‑touch campaigns.
Career Roles You Can Target
Align your portfolio with titles used in performance, acquisition and growth marketing teams.
Your 8‑Week Learning Journey
A structured progression from strategy to ad execution to analytics‑driven optimization.